Client – Pernod Ricard

Sisonke Mzansi campaign brings together local artists, makers and brand activators to conceptualise, design and create a range of South African ‘gifts that give’.

Through this campaign Brand Activators benefited from immediate employment thus bringing the true meaning of “Gifting Differently” to life. 

Recruitment Highlights: 

• Over 700 applicants across 9 regions (Eastern Cape, Western Cape, Northern Cape, Free State, North West, Mpumalanga, Limpopo, Gauteng, KwaZulu-Natal)
• 350 jobs created for unemployed individuals in South Africa

Deliverables

• Recruitment
• Storage of activation collateral
• Staffing