M-NET & DSTV STREAM – COMIC CON AFRICA 2023 EXHIBITION

M-NET & DSTV STREAM – COMIC CON AFRICA 2023 EXHIBITION

Summary

To create a immersive consumer experience at the JHB Comic Con 2023 exhibition to drive conversion and sign ups to DStv Stream, build awareness for the brands under its ecosystem (DStv catch-up, Box Office & M-net) and promote upcoming movie releases including Gran Turismo and Dungeons & Dragons. The objective was to build brand equity and love for the brand by maximising visibility and creating a gaming experiences that resonates with Comic Con aficionados.

 

Deliverables: 

  • Campaign strategy to execution
  • Set Build
  • Event & Logistics Management
  • Staff Management
  • M-Net Promoter uniforms procurement