The purpose of the campaign was to give exposure to different Shisanyama’s and to discover Soweto’s best Shisanyama.

This was an experiential campaign with shisanyama’s competing against each other with consumers voting for their favorite shisanyama to take the Chesa Champion crown. 

Deliverables

• Campaign strategy to execution
• Toolkit design, build and storage
• Prizes
• Staffing

Campaign Highlights:

•  Activations executed in 10 outlets